
What Are The Big 5 of Ad Agencies?
The "big five" of ad agencies are the American, New York-based Omnicom Group; Parisian megacompany Publicis Groupe; Japanese international advertising and media services firm Dentsu; and American corporate communications and marketing holding company Interpublic Group (IPG). With annual revenues of $15 billion, Omnicom Group is one of the largest ad agency companies in the world. These ad firms focus on marketing tactics that have a built-in way for consumers to respond to your brand or product. This includes direct response, digital and new media, and branding. What is the big 5 of ad agencies? According to digital marketing agency Atlanta, they develop ad campaigns that sell your brand or products to your target audience. They typically create a campaign with a creative team that meets with clients to understand their…