Facebook Messenger bots are tiny applications that work inside the popular messaging app. They can automate interaction with users and can be used to provide a variety of services. The services a bot can provide are limited only by the developer’s skills and the company’s needs. Many businesses use Facebook Messenger bots as customer service applications.
Are Bots Allowed on Facebook?
Facebook has a number of different tools for blocking bots. You can block them by putting them on a blacklist of known bots or by setting a honeypot (a trap to attract them). Once you have identified a bot, you can also ban its IP address. You can also send a “Stop” message to any bot you suspect of being fake.
Facebook has been taking aggressive action against fake accounts. The transparency report shows that the company is willing to delete fake accounts in order to protect real users. However, bots have become more sophisticated, and they now mimic human language.
To combat the problem, Facebook is taking steps to remove the financial incentives that encourage users to create fake accounts. Read also clever messenger review.
Facebook has also opened its Messenger platform to allow businesses to build custom bots. The new platform has been widely adopted and marketers have a unique opportunity to shape its future. Messenger bots differ from disjointed apps and can offer businesses new ways to reach customers.